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About Mike Desmarais, Founder of SQM Group

Mike Desmarais, MBA, is founder and Chief Executive Officer of SQM Group. Mike received his MBA from Athabasca University in April of 2020. Mike has over 30 years of Quality Assurance, First Call Resolution and Customer Experience Management (CXM) experience working with leading North American companies.

Quality Assurance Leadership

As the owner of an auto QA firm, I have helped develop AI-driven solutions to analyze 100% of customer interactions, improve agent performance, and predict benchmark customer satisfaction. By using benchmarkable QA metrics, I helped achieve outcomes like up to a 25% boost in customer satisfaction and first-call resolution, positioning the firm as a trusted partner in scalable, effective QA.

Mike Desmarias

Contact Center Author

Mike is a pioneer and visionary in contact channels’ CX measurement of first call resolution, one contact resolution, omni-channel, CX greatness, customer emotion, and quality assurance. Mike has written five thought-provoking contact channel CX research books (i.e., World Class Call Center, First Call Resolution, FCR Best Practices, One Contact Resolution and most recently One Contact Resolution 2nd Edition). Mike has conducted best practice case studies with organizations such as American Express, FedEx, and VSP Vision Care.

Mike Desmarais behind the 5 books he's authored.

Social Media Contributor

Mike is a popular contact center industry thought-leader with over 25,000 LinkedIn followers and is one of the top 10 most influential contributors in the contact center industry based on a recent Fonolo poll. Mike is a sought-after speaker for contact center conferences and has a world-class satisfaction rating for speaking at those events.

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