SQM Group - Call Center QA Specialist

26th Annual Call Center QA/CX Conference Agenda

, DeSoto Hotel, Savannah, Georgia

Updated April 9, 2025

26th Annual Call Center QA/CX Conference Agenda

April 29 – May 1, 2025

Executive Track

SQM clients will share their best practices to improve QA, FCR, CSat, and ESat in the management track. The executive track is special because it is a peer-to-peer benchmarking discussion facilitated by an SQM QA/CX expert.

April
29

Registration

12:00 PM - 8:00 PM

Lobby Madison

SQM cordially welcomes guests to the beautiful DeSoto (4-Star) Hotel in Savannah, Georgia. Conference attendees can pick up a welcome package, sign up for the mySQM™ demonstration, and get information on the events.

Networking Reception

6:00 PM - 9:00 PM

Madison Ballroom

Mingle in the Madison Ballroom after you arrive and enjoy the views while having food and drinks.

April
30

Registration

7:00 AM - 5:30 PM

Lobby Madison

SQM cordially welcomes guests to the beautiful DeSoto (4-Star) Hotel in Savannah, Georgia. Conference attendees can pick up a welcome package and get information on the events.

Breakfast

7:00 AM - 8:30 AM

Madison Ballroom

Keynote #1: The Best Auto QA & State of the Call Center Industry for CX Delivery

Mike Desmarais

Founder and CEO — SQM Group

Nader Ghattas

Chief Customer Experience Officer — SQM Group

8:30 AM - 10:00 AM

Cumberland Room

Our mySQM™ automated QA solution is the #1 ranked QA Tool on G2 reviews for user customer satisfaction in the Americas market.

We will share our best practices for leveraging QA to improve First Call Resolution and Customer Satisfaction, such as:

  • Evaluating up to 100% of customer interactions using AI.
  • Accurately measure and benchmark QA metrics against other call centers.
  • Predicting customer satisfaction for every call with up to 95% accuracy.
  • Conducting post-call surveys to calibrate QA evaluation scores.
  • Providing agents with self-coaching & self-training tools to empower them.
  • Offering agents with real-time financial recognition to motivate them.

Using these QA best practices, we help call centers monitor, motivate, and manage agents, driving exceptional customer satisfaction and operational excellence.

Looking Back on 2024: What is the State of the Call Center Industry for CX Delivery

SQM Will Share the Following Top 10 Contact Center Benchmarks:

  1. First Call Resolution
  2. Customer Satisfaction (Including CSat Prediction)
  3. Agent Job Satisfaction
  4. Agent Turnover
  5. Omnichannel CX Score
  6. One Contact Resolution
  7. Average Handle Time
  8. Service Level
  9. Holds and Transfers
  10. mySQM™ QA Score

mySQM™ Auto QA Solution for Accurately Measuring QA, Call Resolution, and CSAT - Proof of Concept

Florida Blue, FEP Program
Steve Toth, FEP Service Manager

10:00 AM - 10:45 AM

Cumberland Room

Join this session to hear directly from clients who participated in the mySQM™ Auto QA Solution proof of concept. Together, we’ll explore how Automated QA is transforming the way organizations evaluate customer interactions.

Our speakers will share how the proof of concept successfully demonstrated the ability to accurately evaluate QA calls, generate QA scores, and predict key performance indicators such as Customer Satisfaction (CSAT) and Call Resolution.

You'll gain insight into our innovative call calibration process, designed to fine-tune our GenAI models to align with post-call survey results—achieving up to 95% accuracy in CSAT prediction.

We'll also dive into the real-world opportunities and challenges organizations are navigating as they move beyond the pilot stage and transition to full-scale implementation of Automated QA with SQM.

Break

10:45 AM - 11:15 AM

Madison Ballroom

Personalization and Empathy in Customer Service

Florida Blue, FEP Program
Steve Toth, FEP Service Manager

11:15 AM - 12:00 PM

Sapelo Room

This speaker will discuss how they excel in personalization and empathy, tailoring each interaction to the Customer's unique needs and preferences using data from past interactions to provide relevant and seamless support. Agents are trained to listen actively, convey understanding, and address concerns with genuine care, creating a connection that goes beyond transactional service. By combining emotional intelligence with customer insights, the call center builds trust and leaves customers feeling valued and understood. Learn about how they use:

  • Using Data for Contextual Interactions: Personalizing service based on customer history and preferences.
  • The Human Touch: Teaching agents to convey empathy and build trust during interactions.
  • Creating Memorable Experiences: Going beyond issue resolution to satisfy customers.

Lunch

12:00 PM - 1:00 PM

Madison Ballroom

Empowering Customer Service Agents

Consumers Energy
Corey Nykamp, Director of Customer Operations

1:00 PM - 1:45 PM

Sapelo Room

This speaker will discuss how their call center empowers its customer service agents and focuses on comprehensive training, equipping them with the skills and tools needed to excel. Agents are supported with real-time insights, AI-driven assistance, and access to customer histories, enabling them to resolve issues quickly and effectively. The call center builds agent confidence by fostering autonomy and encouraging decision-making, which increases customer satisfaction. Learn about:

  • Building Agent Confidence and Competence: Training programs for skill development.
  • Agent Autonomy: Allowing agents to make decisions that benefit the Customer.
  • Reducing Burnout: Stress management and motivation strategies to keep agents engaged.

Agent Coaching

Blue Cross and Blue Shield of Kansas City
Mindy Rubio, Director, Customer Service

1:45 PM - 2:30 PM

Sapelo Room

Discover how Blue KC transformed their approach to call handling by shifting focus to resolution-driven service skills back in 2018—and how they've kept the momentum going ever since. By continuously refining their program to stay relevant, motivating, and effective, they’ve empowered their agents to consistently deliver exceptional customer experiences. The results speak for themselves: in 2024, their team achieved their best performance ever, fueled by confidence, engagement, and a clear sense of purpose. Learn about their:

  • Leadership-Driven Commitment to FCR & Member Experience: Monthly Leadership CX Focus sessions and a dedicated Service Champion role
  • A Modern, Holistic Training Program: Curriculum blends technical know-how with soft skills, emotional intelligence, and effective call-handling strategies.
  • Purposeful Coaching & Call Calibration: Ongoing, targeted coaching builds agent confidence, develop skills, and drive continuous improvement.

Break

2:30 PM - 3:00 PM

Madison Ballroom

Understanding Customer Expectations

Alberta Blue Cross
Maria Stopainig, Director, Customer Services

3:00 PM - 4:00 PM

Sapelo Room

This speaker will discuss how their call center excels at understanding customer expectations, prioritizes active listening, and uses data-driven insights to anticipate needs and preferences. Agents are trained to respond empathetically and precisely, ensuring every interaction feels personalized and meaningful. By aligning their processes and communication styles with customer expectations, the center resolves issues efficiently and creates a seamless, satisfying experience that fosters trust and loyalty. Learn about:

  • Anticipating Customer Needs: Using data and feedback to predict and meet customer demands.
  • Personalization at Scale: Tailoring interactions to create high customer satisfaction.
  • Handling Difficult Customers: Techniques for de-escalation and empathy-driven solutions.

Swing Dance Theme - River Boat Tour & Dinner

5:00 PM - 8:00 PM

Savannah Riverboat Cruise

Step aboard for an unforgettable evening on the water! Our riverboat tour embarks from the very spot where General Oglethorpe first landed on Savannah’s historic riverfront. As we set sail upriver into the bustling Port of Savannah, take in the sights before we turn around and glide beneath the iconic Eugene Talmadge Memorial Bridge. Boarding begins at 5:00 PM, so come early to soak in the views before we set sail at 6:00 PM.

Before we board, if the weather is nice, we’ll take a scenic 15-minute group walk to the dock, immersing ourselves in the beauty of Savannah’s waterfront. For those who need accommodation, a trolley will be available to ensure everyone arrives comfortably.

Once aboard, get ready to swing the night away with music from our lively DJ and a swing dance instructor to guide your moves! Dress to impress in your best 1920s swing attire, bring your dancing shoes, and get ready for an unforgettable evening of rhythm, history, and riverfront magic!

May
01

Registration

7:00 AM - 10:00 AM

Lobby Madison

SQM cordially welcomes guests to the beautiful DeSoto (4-Star) Hotel in Savannah, Georgia. Conference attendees can pick up a welcome package and get information on the events.

Breakfast

7:00 AM - 8:00 AM

Madison Ballroom

Keynote #2: 2024 Call Center of the Year Winner

Blue Cross and Blue Shield of Kansas
Laurie Stratton, Director Customer Service

8:00 AM - 8:45 AM

Cumberland Room

Discover how Blue Cross and Blue Shield of Kansas provides world-class First Call Resolution, Customer and Agent Satisfaction performance. They will share some of their great customer service results and insights on how they achieved their success, such as:

  • Sharing their FCR, CSat, and Esat results
  • Their secret sauce for achieving world-class CX
  • How they collaborate with other departments/functions
  • Their best learning and biggest mistake

Keynote #3: 2024 Best Performing Small-to-Mid-Sized Call Center Winner

Blue Cross and Blue Shield of Vermont
Janalee Willett, Director, Customer Service
Lindsay Segale, Customer Service Operations Manager

8:45 AM - 9:30 AM

Cumberland Room

Learn how Blue Cross and Blue Shield of Vermont provides world-class First Call Resolution, Customer and Agent Satisfaction performance. They will share some of the excellent customer service results and insights on how they achieved their success, such as:

  • Sharing their FCR, CSat, and Esat results
  • Their secret sauce for achieving world-class CX
  • How they collaborate with other departments/functions
  • Their best learning and biggest mistake

mySQM™ Auto QA Software Special Announcement

9:30 AM - 9:45 AM

Cumberland Room

Break

9:45 AM - 10:15 AM

Madison Ballroom

mySQM™ Auto QA Software Demonstration

10:00 AM - 3:00 PM

Pulaski Room

Our new mySQM™ Auto QA software is here! Come to the demo booth for a short presentation on how you can evaluate 100% of the calls, benchmark QA metrics, and QA scores, and predict CSat scores. Speak with SQM's experts on using mySQM™ Auto QA to improve CX, EX, and costs.

Lunch

12:00 PM - 1:00 PM

Madison Ballroom

Wine Reception

5:00 PM - 6:00 PM

The Foyer

Mingle in the Foyer and enjoy the views while having a few drinks before the main event.

Call Center CX Industry Awards and Gala Dinner

6:00 PM - 9:00 PM

Oglethorpe Ballroom

Be dazzled with participants dressed in formal attire at SQM's 26th Annual CX Gala Industry Awards celebration, recognizing world-class performing organizations and individuals who provide great CX as judged by the customers they serve and employees who work in the contact center.

Post-Gala Extravaganza

9:00 PM - 12:00 AM

Oglethorpe Ballroom

After the awards gala, join us for live music with the band The Swingin' Richards after the awards ceremony, with team dance contests and special prizes for the winners.

Management Track

SQM clients will share their best practices to improve QA, FCR, CSat, and ESat in the management track.

April
29

Registration

12:00 PM - 8:00 PM

Lobby Madison

SQM cordially welcomes guests to the beautiful DeSoto (4-Star) Hotel in Savannah, Georgia. Conference attendees can pick up a welcome package, sign up for the mySQM™ QA demonstration, and get information on the events.

Networking Reception

6:00 PM - 9:00 PM

Madison Ballroom

Mingle in the Madison Ballroom after you arrive and enjoy the views while having food and drinks.

April
30

Registration

7:00 AM - 5:30 PM

Lobby Madison

SQM cordially welcomes guests to the beautiful DeSoto (4-Star) Hotel in Savannah, Georgia. Conference attendees can pick up a welcome package and get information on the events.

Breakfast

7:00 AM - 8:30 AM

Madison Ballroom

Keynote #1: The Best Auto QA & State of the Call Center Industry for CX Delivery

Mike Desmarais

Founder and CEO — SQM Group

Nader Ghattas

Chief Customer Experience Officer — SQM Group

8:30 AM - 10:00 AM

Cumberland Room

Our mySQM™ automated QA solution is the #1 ranked QA Tool on G2 reviews for user customer satisfaction in the Americas market.

We will share our best practices for leveraging QA to improve First Call Resolution and Customer Satisfaction, such as:

  • Evaluating up to 100% of customer interactions using AI.
  • Accurately measure and benchmark QA metrics against other call centers.
  • Predicting customer satisfaction for every call with up to 95% accuracy.
  • Conducting post-call surveys to calibrate QA evaluation scores.
  • Providing agents with self-coaching & self-training tools to empower them.
  • Offering agents with real-time financial recognition to motivate them.

Using these QA best practices, we help call centers monitor, motivate, and manage agents, driving exceptional customer satisfaction and operational excellence.

Looking Back on 2024: What is the State of the Call Center Industry for CX Delivery

SQM Will Share the Following Top 10 Contact Center Benchmarks:

  1. First Call Resolution
  2. Customer Satisfaction (Including CSat Prediction)
  3. Agent Job Satisfaction
  4. Agent Turnover
  5. Omnichannel CX Score
  6. One Contact Resolution
  7. Average Handle Time
  8. Service Level
  9. Holds and Transfers
  10. mySQM™ QA Score

mySQM™ Auto QA Solution for Accurately Measuring QA, Call Resolution, and CSAT - Proof of Concept

Florida Blue, FEP Program
Steve Toth, FEP Service Manager

10:00 AM - 10:45 AM

Cumberland Room

Join this session to hear directly from clients who participated in the mySQM™ Auto QA Solution proof of concept. Together, we’ll explore how Automated QA is transforming the way organizations evaluate customer interactions.

Our speakers will share how the proof of concept successfully demonstrated the ability to accurately evaluate QA calls, generate QA scores, and predict key performance indicators such as Customer Satisfaction (CSAT) and Call Resolution.

You'll gain insight into our innovative call calibration process, designed to fine-tune our GenAI models to align with post-call survey results—achieving up to 95% accuracy in CSAT prediction.

We'll also dive into the real-world opportunities and challenges organizations are navigating as they move beyond the pilot stage and transition to full-scale implementation of Automated QA with SQM.

Break

10:45 AM - 11:15 AM

Madison Ballroom

Agent Coaching

 Blue Cross and Blue Shield of Kansas City
Mindy Rubio, Director, Customer Service

11:15 AM - 12:00 PM

Cumberland Room

Discover how Blue KC transformed their approach to call handling by shifting focus to resolution-driven service skills back in 2018—and how they've kept the momentum going ever since. By continuously refining their program to stay relevant, motivating, and effective, they’ve empowered their agents to consistently deliver exceptional customer experiences. The results speak for themselves: in 2024, their team achieved their best performance ever, fueled by confidence, engagement, and a clear sense of purpose. Learn about their:

  • Leadership-Driven Commitment to FCR & Member Experience: Monthly Leadership CX Focus sessions and a dedicated Service Champion role
  • A Modern, Holistic Training Program: Curriculum blends technical know-how with soft skills, emotional intelligence, and effective call-handling strategies.
  • Purposeful Coaching & Call Calibration: Ongoing, targeted coaching builds agent confidence, develop skills, and drive continuous improvement.

Lunch

12:00 PM - 1:00 PM

Madison Ballroom

Personalization and Empathy in Customer Service

Florida Blue, FEP Program
Steve Toth, FEP Service Manager

1:00 PM - 1:45 PM

Cumberland Room

This speaker will discuss how they excel in personalization and empathy, tailoring each interaction to the Customer's unique needs and preferences using data from past interactions to provide relevant and seamless support. Agents are trained to listen actively, convey understanding, and address concerns with genuine care, creating a connection that goes beyond transactional service. By combining emotional intelligence with customer insights, the call center builds trust and leaves customers feeling valued and understood. Learn about how they use:

  • Using Data for Contextual Interactions: Personalizing service based on customer history and preferences.
  • The Human Touch: Teaching agents to convey empathy and build trust during interactions.
  • Creating Memorable Experiences: Going beyond issue resolution to satisfy customers.

Understanding Customer Expectations

Alberta Blue Cross
Maria Stopainig, Director, Customer Services

1:45 PM - 2:30 PM

Cumberland Room

This speaker will discuss how their call center excels at understanding customer expectations, prioritizes active listening, and uses data-driven insights to anticipate needs and preferences. Agents are trained to respond empathetically and precisely, ensuring every interaction feels personalized and meaningful. By aligning their processes and communication styles with customer expectations, the center resolves issues efficiently and creates a seamless, satisfying experience that fosters trust and loyalty. Learn about:

  • Anticipating Customer Needs: Using data and feedback to predict and meet customer demands.
  • Personalization at Scale: Tailoring interactions to create high customer satisfaction.
  • Handling Difficult Customers: Techniques for de-escalation and empathy-driven solutions.

Break

2:30 PM - 3:00 PM

Madison Ballroom

Empowering Customer Service Agents

Consumers Energy
Corey Nykamp, Director of Customer Operations

3:00 PM - 4:00 PM

Cumberland Room

This speaker will discuss how their call center empowers its customer service agents and focuses on comprehensive training, equipping them with the skills and tools needed to excel. Agents are supported with real-time insights, AI-driven assistance, and access to customer histories, enabling them to resolve issues quickly and effectively. The call center builds agent confidence by fostering autonomy and encouraging decision-making, which increases customer satisfaction. Learn about:

  • Building Agent Confidence and Competence: Training programs for skill development.
  • Agent Autonomy: Allowing agents to make decisions that benefit the Customer.
  • Reducing Burnout: Stress management and motivation strategies to keep agents engaged.

Swing Dance Theme - River Boat Tour & Dinner

5:00 PM - 8:00 PM

Savannah Riverboat Cruise

Step aboard for an unforgettable evening on the water! Our riverboat tour embarks from the very spot where General Oglethorpe first landed on Savannah’s historic riverfront. As we set sail upriver into the bustling Port of Savannah, take in the sights before we turn around and glide beneath the iconic Eugene Talmadge Memorial Bridge. Boarding begins at 5:00 PM, so come early to soak in the views before we set sail at 6:00 PM.

Before we board, if the weather is nice, we’ll take a scenic 15-minute group walk to the dock, immersing ourselves in the beauty of Savannah’s waterfront. For those who need accommodation, a trolley will be available to ensure everyone arrives comfortably.

Once aboard, get ready to swing the night away with music from our lively DJ and a swing dance instructor to guide your moves! Dress to impress in your best 1920s swing attire, bring your dancing shoes, and get ready for an unforgettable evening of rhythm, history, and riverfront magic!

May
01

Registration

7:00 AM - 10:00 AM

Lobby Madison

SQM cordially welcomes guests to the beautiful DeSoto (4-Star) Hotel in Savannah, Georgia. Conference attendees can pick up a welcome package and get information on the events.

Breakfast

7:00 AM - 8:00 AM

Madison Ballroom

Keynote #2: 2024 Call Center of the Year Winner

 Blue Cross and Blue Shield of Kansas
Laurie Stratton, Director Customer Service

8:00 AM - 8:45 AM

Cumberland Room

Discover how Blue Cross and Blue Shield of Kansas provides world-class First Call Resolution, Customer and Agent Satisfaction performance. They will share some of their great customer service results and insights on how they achieved their success, such as:

  • Sharing their FCR, CSat, and ESat results
  • Their secret sauce for achieving world-class CX
  • How they collaborate with other departments/functions
  • Their best learning and biggest mistake

Keynote #3: 2024 Best Performing Small-to-Mid-Sized Call Center Winner

Blue Cross and Blue Shield of Vermont
Janalee Willett, Director, Customer Service
Lindsay Segale, Customer Service Operations Manager

8:45 AM - 9:30 AM

Cumberland Room

Learn how Blue Cross and Blue Shield of Vermont provides world-class First Call Resolution, Customer and Agent Satisfaction performance. They will share some of the excellent customer service results and insights on how they achieved their success, such as:

  • Sharing their FCR, CSat, and ESat results
  • Their secret sauce for achieving world-class CX
  • How they collaborate with other departments/functions
  • Their best learning and biggest mistake

mySQM™ Auto QA Software Special Announcement

9:30 AM - 9:45 AM

Cumberland Room

Break

9:45 AM - 10:15 AM

Madison Ballroom

mySQM™ Auto QA Software Demonstration

10:00 AM - 3:00 PM

Pulaski Room

Our new mySQM™ Auto QA software is here! Come to the demo booth for a short presentation on how you can evaluate 100% of the calls, benchmark QA metrics, and QA scores, and predict CSat scores. Speak with SQM's experts on using mySQM™ Auto QA to improve CX, EX, and costs.

Lunch

12:00 PM - 1:00 PM

Madison Ballroom

Wine Reception

5:00 PM - 6:00 PM

The Foyer

Mingle in the Foyer and enjoy the views while having a few drinks before the main event.

Call Center CX Industry Awards and Gala Dinner

6:00 PM - 9:00 PM

Oglethorpe Ballroom

Be dazzled with participants dressed in formal attire at SQM's 25th Annual CX Gala Industry Awards celebration, recognizing world-class performing organizations and individuals who provide great CX as judged by the customers they serve and employees who work in the contact center.

Post-Gala Extravaganza

9:00 PM - 12:00 AM

Oglethorpe Ballroom

After the awards gala, join us for live music with the band The Swingin' Richards after the awards ceremony, with team dance contests and special prizes for the winners.

Appreciation Day

April
30

Registration

7:30 AM - 5:30 PM

Lobby Madison

SQM cordially welcomes guests to the beautiful DeSoto (4-Star) Hotel in Savannah, Georgia. Conference attendees can pick up a welcome package and get information on the events.

Swing Dance Theme - River Boat Tour & Dinner

5:00 PM - 8:00 PM

Savannah Riverboat Cruise

Step aboard for an unforgettable evening on the water! Our riverboat tour embarks from the very spot where General Oglethorpe first landed on Savannah’s historic riverfront. As we set sail upriver into the bustling Port of Savannah, take in the sights before we turn around and glide beneath the iconic Eugene Talmadge Memorial Bridge. Boarding begins at 5:00 PM, so come early to soak in the views before we set sail at 6:00 PM.

Before we board, if the weather is nice, we’ll take a scenic 15-minute group walk to the dock, immersing ourselves in the beauty of Savannah’s waterfront. For those who need accommodation, a trolley will be available to ensure everyone arrives comfortably.

Once aboard, get ready to swing the night away with music from our lively DJ and a swing dance instructor to guide your moves! Dress to impress in your best 1920s swing attire, bring your dancing shoes, and get ready for an unforgettable evening of rhythm, history, and riverfront magic!

May
01

Breakfast

7:00 AM - 8:00 AM

Madison Ballroom

Appreciation Day Activities / Lunch

9:00 AM - 4:00 PM

Activities are in various locations, please see your itinerary.

Wine Reception

5:00 PM - 6:00 PM

The Foyer

Mingle in the Foyer and enjoy the views while having a few drinks before the main event.

Call Center CX Industry Awards and Gala Dinner

6:00 PM - 9:00 PM

Oglethorpe Ballroom

Be dazzled with participants dressed in formal attire at SQM's 26th Annual CX Gala Industry Awards celebration, recognizing world-class performing organizations and individuals who provide great CX as judged by their customers and employees who work in the contact center.

Post-Gala Extravaganza

9:00 PM - 12:00 AM

Oglethorpe Ballroom

After the awards gala, join us for live music with the band The Swingin' Richards after the awards ceremony, with team dance contests and special prizes for the winners.

Registration Now Available

Registration is now open for our upcoming 2025 annual QA/CX conference and awards. Register today!