SQM Group logo

Contact Center Customer Service Industry Award Winners for 2009

2009 Contact Center Industry Award Winners

SQM benchmarks over 400 leading international contact centers on an annual basis and has been conducting first call resolution (FCR), employee satisfaction (Esat), and customer satisfaction (Csat) benchmarking studies since 1996. SQM annually conducts 1 million surveys with customers who have used a contact center, email, website, IVR, or site contact channel service. SQM also conducts over 25,000 surveys annually with employees who work in contact centers. Our customer and employee survey benchmarking database is one of the largest in North America. SQM conducts business in 9 countries around the globe: Canada, the United States, Argentina, Australia, Puerto Rico, India, the Philippines, Costa Rica, and Mexico. Based on our contact center benchmarking studies, SQM awards excellence in FCR, and customer and employee satisfaction for the contact center industry. We have recognized top-performing contact centers for customer and employee satisfaction since 1998. SQM awards are based on customers who have used a contact center and employees who work in a contact center. SQM conducted the benchmarking studies for the period of October 1, 2008, to September 30, 2009.

For each contact center that participated in our customer benchmarking study, SQM completed 400 post-call phone surveys, conducted by SQM’s telephone survey representatives. A sample size of 400 surveys provides a margin of error of +/- 5% with a confidence level of 95%. All customer post-call phone surveys have 12 or more questions and take approximately 5 minutes to complete. The surveys were conducted within 2 business days of the customer’s call to the contact center in order to understand their satisfaction with their contact center experience. SQM uses an in-depth post-call customer survey approach that consists of both rating questions and follow-up customer feedback questions that can be used to help the contact center improve its FCR and Csat performance.

In addition, for each contact center that participated in the employee benchmarking study, SQM completed a minimum of 100 customer service representative (CSR) surveys, or if the contact center had less than 100 CSRs, 90% of the CSR workforce completed surveys. All employee surveys had 50 or more questions and were conducted online at the CSR and supervisor levels. This confidential employee online survey took approximately 30 minutes to complete. SQM uses an in-depth online employee survey approach that consists of both rating questions and follow-up employee feedback questions. The employee survey focuses on the contact center’s FCR, Esat, and Csat performance from a CSR and supervisor perspective and provides opportunities to improve the contact center’s FCR performance in terms of people, process, and technology practices.

SQM has 55 different awards that recognize the top-performing contact centers. Based on the contact centers we benchmarked, SQM is honored to recognize the following Service Quality Award of Excellence Winners for 2009. These prestigious contact center industry awards were presented at our 11th annual conference, held in Toronto, on November 18th & 19th, 2009.

Customer Experience Awards

Call Center of the Year

Criteria used for Call Center of the Year are based on having the highest combined customer and employee overall very satisfied (top box response) rating.

Winner

VSP Vision Care (California)

SQM Customer Experience Award

Call Center World Class Call Certifications

Criteria used for Call Center World Class Call Certification are 70% or higher of the calls are at the world class level for 6 months or more in 2009. SQM’s world class call criteria are based on the customer’s call being resolved, the customer is overall very satisfied (top box response) rating with their call center experience and the customer service representative.

SQM Customer Experience Award

CSR of the Year

To be eligible the customer representative must be a World Class Certified customer representative. The criteria for a Certified World Class Customer Representative is 70% or higher of the calls surveyed are at the world class call level. Call Center Management must send an example of great customer service story that a CSR delivered.

Winner

Valerie Gervais, Rogers

Finalists

Name Organization
Shalini Sivananthan Scotiabank
Carlee Portolesi
Ron Boranprasit Rogers
Wayne Carter
Laura Antle
Lisa Meredith VSP
Ashley Hanlon Sun Life Financial
Lauren Brown
Christina Hall LoyaltyOne – The Airmiles Group
Freda Lockhart Blue Cross & Blue Shield of North Carolina

Supervisor of the Year

To be eligible the supervisor must be a World Class Certified supervisor. The criteria for a Certified World Class Supervisor is 70% or higher of the calls surveyed are at the world class call level. Contact Center Management must also send one or two examples of great Csat CSR Coaching stories.

Winner

Lisa Jones, Sun Life Financial

Finalists

Name Organization
Jeff Weber Sun Life Financial
Lucy Isherwood Rogers
Susan Fordyce
Michelle Medeiros LoyaltyOne – The Airmiles Group
Maria Heighington

Highest Customer Satisfaction for the Call Center Industry

Winners Category Criteria
Citi Retail Services – Credit Operation (AZ) Highest Customer Satisfaction This award recognizes the call center with the highest world class call rating.
U.S. Bank Best Selling Customer Satisfaction This award recognizes the call center with the highest customer satisfaction (top box response) rating for selling approach.
TD Canada Trust Highest IVR Customer Satisfaction for Self Serve This award recognizes the call center with the highest overall customer satisfaction (top box response) rating for a self serve IVR.
ATCO I-Tek Highest IVR Navigation to the Right CSR This award recognizes the call center with the highest IVR navigation to the right CSR the first time.

Highest Customer Service by Industry

Criteria used for highest customer satisfaction for each specific industry/sector are based on having the highest world class call rating for an organization.

Winners Category
TD Canada Trust Banking
Jackson National Life Insurance Financial
VSP Vision Care Insurance
Blue Cross & Blue Shield of Kansas Health Care
OfficeMax Retail/Service
Arizona Public Service Energy
Rogers Business Support Group Telecommunications/TV
Insurance Corporation of BC (Claims Division) Union
Marriott Systems Support Center Helpdesk
211 Ontario and Region of Halton (tie) Government

FCR Improvement

Criteria are based on a 6% or greater annual FCR improvement from the most recent study within the last two years.

SQM Customer Experience Award

Employee Experience Awards

Highest Employee Satisfaction for the Call Center Industry

Criteria used for highest employee satisfaction for the call center industry are based on having the highest employee overall very satisfied (top box response) rating with working in their call center.

Winner

VSP Vision Care (California)

SQM Customer Experience Award

Highest Employee Satisfaction by Industry

Criteria used for highest employee satisfaction for each specific industry are based on having the highest employee overall very satisfied (top box response) rating with working in their call center.

Winners Category
Scotiabank Banking
VSP Vision Care Insurance
Arizona Public Service Energy
SQM Customer Experience Award

Most Improved Employee Satisfaction

Criteria are based on highest Esat improvement from previous year.

Winner

Insurance Corporation of BC (Claims Division)

SQM Customer Experience Award

World Class Employee Satisfaction

Criteria is based on 50% or higher of employees rate their overall experience of working in the call center as very satisfied (top box response) rating.

Winners

SQM Customer Experience Award

Previous Award Winners

Explore our awards archive to discover all the past winners of SQM's Call Center Customer Service Industry Awards, spanning from 2006 onwards!